Why Your Ad Spend Isn’t Working Like It Used To Ft. Dustin Miller - Episode #222
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Castro In this episode, the guys sit down with Dustin Miller to break down how the digital marketing landscape is changing for watersports, tours, and activity operators. They dive into the rising cost of Google Ads, declining ROAS, the growing influence of platforms like Meta and TikTok, and why relying too heavily on Google or OTAAs can put serious pressure on your margins. Dustin shares practical strategies for combining paid advertising, organic content, CRM automation, and customer retention to turn more leads into repeat customers and increase lifetime value. The conversation also explores attribution challenges, creative testing, and how operators can build a stronger brand instead of competing solely on price and ad placement.
[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.
Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/
Founder/CEO, PPC Pros
Dustin is the founder of The PPC Pros, a digital marketing agency focused on helping businesses dominate Google Ads and increasing conversions. When he’s not working he enjoys spending time with his wife on cruises, hanging with his son and daughter (and chocolate lab Myya), or training in martial arts. He also enjoys time with his men’s bible study group each week and growing spiritually at his local Church.
