Stop Selling Boat Rides: How Sandbar Joe’s Built an Experience-First Business - Episode #219

In this episode, the guys sit down with Joe Gratz, founder of Sandbar Joe’s, to break down how he built a modern, experience-first charter business in New Jersey by putting social media, hospitality, and customer experience at the center of the brand. Joe shares how he uses TikTok, Instagram, Facebook, and YouTube to drive real bookings, why niche experiences can outperform traditional boat tours, and the challenges that come with scaling a business without losing its personality. The conversation also dives into hiring and firing, avoiding founder bottlenecks, building the right team, handling negative reviews, measuring marketing by revenue instead of vanity metrics, and knowing when it’s time to move on from people or partnerships that aren’t working. It’s a candid look at what it takes to grow a watersport business while keeping the passion and customer experience that made it successful in the first place.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

Show Links:
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