From Arival to AI: The Biggest Challenges Facing Watersports Operators Ft. Bruce Rosard - Episode #220

In this episode, the guys sit down with Bruce Rosard, Co-Founder of Arival. They dive into the biggest challenges and opportunities facing water sports operators today, coming straight out of Arival 2026 in Spokane. Kevin, Greg, and their guests discuss the growing influence of OTAAs like Viator and GetYourGuide, the importance of protecting margins and owning the customer relationship, and why building a strong direct to consumer sales strategy is more critical than ever. They also explore the rapid evolution of AI and technology, the impact of natural disasters on operators and events, and the value of peer to peer learning within the industry. With plenty of candid stories, hard earned lessons, and a healthy dose of humor, this episode is a look at what operators can do today to adapt, stay competitive, and build more profitable businesses for the future.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

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