The Future of Tours & Watersports: Smaller Teams, Smarter AI, Bigger Opportunities - Episode #213

In this episode, the guys share stories from Kevin’s unforgettable trip to Japan. Then they take a deep dive into how AI is rapidly transforming the travel and tour industry. The conversation focuses on what watersport operators need to do right now to stay competitive, from tracking conversion rates and maximizing phone sales to adapting for AI driven search platforms like ChatGPT and Google Gemini. The hosts explain why traditional SEO and paid ads are becoming less effective, how platforms like Google Things to Do are changing online bookings, and why authentic reviews, social content, and AI optimized websites are becoming essential for visibility. They also explore the future impact of AI on entrepreneurship, marketing, and business operations, encouraging operators to stay proactive, embrace technology, and build lean, highly engaged businesses that can thrive in the next era of tourism.

[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.

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