ROAS Shows

In this episode, the guys sit down with Dustin Miller to break down how the digital marketing landscape is changing for watersports, tours, and activity operators. They dive into the rising cost of Google Ads, declining ROAS, the growing influence of platforms like Meta and TikTok, and why relying too heavily on Google or OTAAs can put serious pressure on your margins. Dustin shares practical strategies for combining paid advertising, organic content, CRM automation, and customer retention to tu...