The Future of Marine Tech: A Conversation with Buoy's CEO Ft. Shea Unti - Episode #215
In this episode, the guys sit down with Shea Unti, CEO of Buoy. Insurance can be one of the most confusing and most important parts of running a watersports business. The guys discuss how the marine insurance landscape is evolving and what operators need to know to better protect their businesses. From his journey through yacht management, Boatsetter, and now leading an innovative insurance platform, Shea shares practical insights on risk management, compliance, embedded insurance, and how technology is reshaping coverage for boat rentals and watersports operators. Whether you're looking to lower premiums, better understand your policy, or prepare your business for the future, this conversation is packed with valuable takeaways you can put to work right away.
[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.
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CEO
Shea Unti is a seasoned maritime professional (re)-turned tech executive who has spent over a decade navigating both high-seas adventures and high-growth startups. A USCG 100-Ton Master Captain and RYA Yachtmaster, Shea’s career on the water spans more than 10 years of professional skippering and vessel management across the globe.
His maritime resume reads like an international chart plot. Shea spent years working globally with The Yacht Week, commanding flotillas and managing complex logistics in some of the world's most scenic waters. After his time with The Yacht Week, he transitioned to the world of luxury superyachts working as Captain or Crew depending on the vessel on yachts throughout Europe. This hands-on operational grit translated directly into the world of entrepreneurship when he stepped off the decks and back into the classroom for his Masters in Entrepreneurship, at the University of Washington in Seattle. While acclimating to land life he got connected with Boatsetter, getting hired as their first GM back in 2019. Eventually he became the VP of operations overseeing all; supply, insurance, customer support, and operations. Simultaneously Shea co-founded and ran Ahoy Rentals, a successful boat rental business based in Seattle, Washington.
After years of managing salt, steel, and logistical headaches on the water, Shea applied his deep domain expertise more specifically into the marine insurance worlds. He realized that the marine industry was ripe for modern, frictionless evolution when it comes to use based insurance. Today, he lev… Read More
