Marketing Shows
The Growing Pains Of Expanding & Merging Two Businesses With Chris Wo…
Chris Woodruff gets Awkward as he discusses the growing pains of acquiring Vero Beach Bait & Tackle, and how he plans to integrate with his existing business, Paddles By The Sea.
What We Can Learn From Vacation Rentals - An Interview with CMO Alex …
Alex Husner of Condo-World get Awkward and shares with us what watersports can learn from the vacation rental industry. She also shares a couple great stories from the Summer.
How We Think About Paid & Organic Search
Kevin & Greg have a candid conversation about their experiences with paid and organic search concepts. They breakdown how much of an operators budget should be allocated for paid ads, and how to tackle organic search marketin...
Don't Feed The Bears (Responding To Negative Reviews)
Kevin and Greg share their stories on reviews, and several best practices to make sure you're a master at responding to reviews! Greg's Review Tips Never respond to a review when emotional. Allow some time before responding t...
Let's Talk About TripAdvisor
Greg and Kevin have a spirited debate about TripAdvisor. Kevin loses his cool when it comes to TripAdvisor's pricing policies. Greg explains how best to use TripAdvisor in today's business environment.
Brand Vs. Commodity Business
This episode includes a deep dive into what a commodity or brand business means. Greg and Kevin tell a little bit about themselves and why they wanted to start a watersports podcast.