Marketing Shows

Kevin and Greg are joined by watersport entrepreneurs Steven Edwards and Jaden Cymbaluk from the AAMP Agency out of Las Vegas. In this episode, you'll hear... Why customer acquisition matters Which metrics are worth tracking Which online marketing channels offer the greatest returns If Email marketing is still worth it

Greg & Kevin discuss and debate why operators should still invest in rack card distribution.

Paul Bulka Jr. of Aquatic Aviation and Bulka Media joins the AWG to discuss the state of watersports on the West Coast (USA). They also discuss their experience with Groupon and share their thoughts about digital marketing.

Ryan Turner from YourBikerGang.com joins us to talk about some of the cool hacks he has for growing his business.

Kevin & Greg dive into the topic of domain names, and why you need to be creative when choosing one for your business. Greg also shares a story about how he nearly got sued by Facebook, and what he learned from it.

Chris Woodruff gets Awkward as he discusses the growing pains of acquiring Vero Beach Bait & Tackle, and how he plans to integrate with his existing business, Paddles By The Sea.

Alex Husner of Condo-World get Awkward and shares with us what watersports can learn from the vacation rental industry. She also shares a couple great stories from the Summer.

Kevin & Greg have a candid conversation about their experiences with paid and organic search concepts. They breakdown how much of an operators budget should be allocated for paid ads, and how to tackle organic search marketing.

Kevin and Greg share their stories on reviews, and several best practices to make sure you're a master at responding to reviews! Greg's Review Tips Never respond to a review when emotional. Allow some time before responding to collect your thoughts. And while that time is passing, don't take shots of tequilla (Kevin's advice). Kill your customers with kindness and address the issue head on. Most people are objective by nature, and want to hear the other side of the story. Respond to nega...

Greg and Kevin have a spirited debate about TripAdvisor. Kevin loses his cool when it comes to TripAdvisor's pricing policies. Greg explains how best to use TripAdvisor in today's business environment.

This episode includes a deep dive into what a commodity or brand business means. Greg and Kevin tell a little bit about themselves and why they wanted to start a watersports podcast.