Marketing Shows
The Instagram Paradigm - Growing Your Fans With Cali Hlavac From Sass…
Kevin and Greg get social with Instagram influencer Cali Hlavac , CEO of Sassy Tangerine Creative out of Destin, FL. In this episode, you'll learn about... Finding your followers through hashtags and location The Do's and Don...
Understanding Facebook's Privacy Debacle with Marica Brewster From Vo…
Many operators use Facebook as a means to advertise to their customers. However, a recent iphone update could change the way you reach customers. Marica Brewster from Von Mack Agency breaks it down for us, and shares some ti...
Understanding Customer Acquisition with Watersport Marketers Jaden Cy…
Kevin and Greg are joined by watersport entrepreneurs Steven Edwards and Jaden Cymbaluk from the AAMP Agency out of Las Vegas. In this episode, you'll hear... Why customer acquisition matters Which metrics are worth tracking...
Is Rack Card Distribution Still Worth It? - Episode #20
Greg & Kevin discuss and debate why operators should still invest in rack card distribution.
West Coast Update, Groupon, Marketing & More with Paul Bulka Jr. of A…
Paul Bulka Jr. of Aquatic Aviation and Bulka Media joins the AWG to discuss the state of watersports on the West Coast (USA). They also discuss their experience with Groupon and share their thoughts about digital marketing.
Digital Hacks & Cool Tips For Running Your Tour Business With YourBik…
Ryan Turner from YourBikerGang.com joins us to talk about some of the cool hacks he has for growing his business.
How To Choose A Domain Name
Kevin & Greg dive into the topic of domain names, and why you need to be creative when choosing one for your business. Greg also shares a story about how he nearly got sued by Facebook, and what he learned from it.
The Growing Pains Of Expanding & Merging Two Businesses With Chris Wo…
Chris Woodruff gets Awkward as he discusses the growing pains of acquiring Vero Beach Bait & Tackle, and how he plans to integrate with his existing business, Paddles By The Sea.
What We Can Learn From Vacation Rentals - An Interview with CMO Alex …
Alex Husner of Condo-World get Awkward and shares with us what watersports can learn from the vacation rental industry. She also shares a couple great stories from the Summer.
How We Think About Paid & Organic Search
Kevin & Greg have a candid conversation about their experiences with paid and organic search concepts. They breakdown how much of an operators budget should be allocated for paid ads, and how to tackle organic search marketin...
Don't Feed The Bears (Responding To Negative Reviews)
Kevin and Greg share their stories on reviews, and several best practices to make sure you're a master at responding to reviews! Greg's Review Tips Never respond to a review when emotional. Allow some time before responding t...
Let's Talk About TripAdvisor
Greg and Kevin have a spirited debate about TripAdvisor. Kevin loses his cool when it comes to TripAdvisor's pricing policies. Greg explains how best to use TripAdvisor in today's business environment.
Brand Vs. Commodity Business
This episode includes a deep dive into what a commodity or brand business means. Greg and Kevin tell a little bit about themselves and why they wanted to start a watersports podcast.