Marketing Shows

Join us in this eye-opening episode where we dive deep into the intriguing phenomenon of declining watersport spending among young millennials in 2023. As water enthusiasts ourselves, we've noticed a significant shift in the spending patterns of this vibrant generation, and it's time to unravel the reasons behind it. [SPONSORS] - This show is sponsored by AAMP Agency and WaveRez. **ON SALE NOW** Tickets to the 3rd annual Watersport & Boat Tour Operators Forum - Now called "The Port" at Ariva...

In this episode, Kevin and Greg dive headfirst into the intriguing world of direct marketing. Join them as they embark on a journey to unravel the complexities surrounding marketing sources and their classification as direct or indirect. With a keen focus on the question of whether a direct customer can be considered as such when outsourcing SEO services, Kevin and Greg engage in a lively discussion filled with insightful perspectives and thought-provoking arguments. They explore the blurred lin...

In this insightful episode, we sit down with Steve Edwards, a seasoned expert in the travel industry and the Founder of AAMP Agency, to delve into the intriguing topic of why bookings in 2023 have been experiencing a slower pace. Join us as we unravel the factors that have contributed to this unexpected trend and explore the underlying dynamics affecting the travel landscape. Steve Edwards, with his extensive experience and deep industry knowledge, provides valuable insights into the challenges...

In this episode, the guys explore how artificial intelligence (AI) programs are set to change the landscape of online ticket reselling. With the rise of AI-powered chatbots and other tools, the process of buying and selling tickets is becoming faster, more efficient, and more user-friendly than ever before. Kevin and Greg discuss the latest trends and developments, and to find out how these technologies are transforming the industry. They also discuss some of the potential challenges and opport...

In this episode, we have special guest Ryan O'Grady, CEO of Fotaflo, a company that specializes in providing online tools to sell (or market) your customer tour photos. In this episode, we will be discussing the importance of digital images in your tour marketing strategies. Ryan O'Grady has been in the tourism industry for over a decade and has seen how the use of digital images has become increasingly essential for tour operators. He shares his expertise in the industry and discusses how th...

Have you thought about or currently offer your boat on a P2P boat rental website? The AWG guys break down what you need to know about these platforms, and why they can be both good and bad for the industry. Do you currently offer your boat for charter or rent on a P2P website and want to share your experience? Join our Facebook group to join the conversation. [SPONSORS] - This show is sponsored by Von Mack Agency and TourScale. Show Links: Website: https://www.watersportpodcast.com Facebook P...

Google Analytics is changing this year, and AWG wants you to be ready. Steve Edwards from AAMP Agency, and Alex Benko from TripShock join the show to discuss the upcoming changes. [SPONSORS] - This show is sponsored by AAMP Agency and Conversion Assist. Show Links: Website: https://www.watersportpodcast.com Facebook Page: https://www.facebook.com/awgpodcast Facebook Group: https://www.facebook.com/groups/1155418904790489 Instagram: https://www.instagram.com/awg_podcast/ YouTube: https://www.yo...

Greg & Kevin discuss ChatGPT which is taking the internet by storm. This AI chatbot has the ability to boost our productivity by helping you write content for review responses, tour descriptions, and social media posts. Try it out and see what you think! [SPONSORS] - This show is sponsored by AAMP Agency and TourScale. Show Links: Website: https://www.watersportpodcast.com Facebook Page: https://www.facebook.com/awgpodcast Facebook Group: https://www.facebook.com/groups/1155418904790489 Instag...

Greg and Kevin chat Tourpreneur's Mitch Bach and Chris Torres about all things sales and marketing. [HURRICANE IAN DONATIONS] TripShock is a proud member of the watersports community, and we are deeply saddened by reports from many of our colleagues, friends, and partners who have lost everything during Hurricane Ian. We will work closely with operators in impacted areas to distribute 100% of the funds raised to support their staff and families during this difficult time. Click here to donate! ...

Kevin & Greg share their thoughts on why cleanliness and kindness go a long way with increasing revenue and retention. [SPONSORS] Von Mack Agency. Check out their digital marketing services at https://vonmackagency.com. Receive a free digital marketing consultation as a listener of the show. Boat Tests101. Receive 30% commission on each temporary certificate completed. Best rates on digital boats tests. https://boattests101.com/ [2022 WATERSPORT CONFERENCE] Make sure to join us for this year'...

Sharpen your SEO skills as the AWG guys welcome CEO Brant Scheifler of Automatic Outreach. Brant shares his knowledge on various topics such as Blogging, Google My Business, and the current state of SEO. [SPONSORS] Von Mack Agency. Check out their digital marketing services at https://vonmackagency.com. Receive a free digitmal marketing consultation as a listener of the show. Boat Tests101. Receive 30% commission on each temporary certificate completed. Best rates on digital boats tests. https...

Kevin & Greg discuss what to look out for when changing locations. Also, get an update on what the guys are seeing so far as the Spring season gets underway. [SPONSOR] - This show is sponsored by the Von Mack Agency. Check out their digital marketing services at https://vonmackagency.com Show Links: Website: https://www.watersportpodcast.com Facebook Page: https://www.facebook.com/awgpodcast Facebook Group: https://www.facebook.com/groups/1155418904790489 Instagram: https://www.instagram.com/a...

Kevin & Greg talk with Brian Cain of Crawl New Orleans. Crawl New Orleans is a walking tour and pub crawl experience operating in multiple cities. Brian talks about his journey as an entrepreneur, and his experiences with street vendors, commissions, and other topics regarding growth and marketing. [SPONSOR] - This show is sponsored by the Von Mack Agency. Check out their digital marketing services at https://vonmackagency.com Show Links: Website: https://www.watersportpodcast.com Facebook Pag...

Marica Brewster from the Von Mack Agency joins the AWG guys for a chat about marketing when demand for rentals/tours is at its peak! Should you reduce your ad spend, keep it the same, or increase? [SPONSOR] - This show is sponsored by the Von Mack Agency. Check out their digital marketing services at https://vonmackagency.com Show Links: Website: https://www.watersportpodcast.com Facebook Page: https://www.facebook.com/awgpodcast Facebook Group: https://www.facebook.com/groups/1155418904790489...

Kevin and Greg are joined by Stephen Edwards of AAMP Agency to answer some marketing questions from the AWG community. [SPONSOR] - This show is sponsored by AAMP Agency. Check out their digital marketing services at https://aamp.agency Show Links: Website: https://www.watersportpodcast.com Facebook Page: https://www.facebook.com/awgpodcast Facebook Group: https://www.facebook.com/groups/1155418904790489 Instagram: https://www.instagram.com/awg_podcast/

In this episode, Kevin and Greg kick back and talk about growth, entrepreneurship, web3, and the future of marketing. [SPONSOR] - This show is sponsored by AAMP Agency. Check out their digital marketing services at https://aamp.agency Show Links: Website: https://www.watersportpodcast.com Facebook Page: https://www.facebook.com/awgpodcast Facebook Group: https://www.facebook.com/groups/1155418904790489 Instagram: https://www.instagram.com/awg_podcast/

Kevin & Greg share their predictions for 2022, and a few things you should consider before the Spring tourist season takes off! [SPONSOR] - This show is sponsored by AAMP Agency. Check out their digital marketing services at https://aamp.agency Show Links: Website: https://www.watersportpodcast.com Facebook Page: https://www.facebook.com/awgpodcast Facebook Group: https://www.facebook.com/groups/1155418904790489 Instagram: https://www.instagram.com/awg_podcast/

The AWG guys welcome Neal Belovay from PicThrive to discuss physical vs digital photo sales.

Greg & Kevin welcome Dustin Miller of PPC Pros to talk about how SMS/text messaging communication can help optimize your business.

Greg & Kevin discuss the pros and cons of operating a location that is far away from the destination it serves.

Kevin and Greg chat with Kai Kaapro, CEO and founder of TourScale out of Raleigh, NC. Tourscale is a franchise of two concepts including Paddle Pub. Kai talks about how he built the company, and what it took to scale his franchise to several locations nationwide. For more info on the Watersport & Boat Tour Operator Conference, visit the official event page for more info.

Kevin and Greg discuss some of the things they do as they go into the off-season.

Kevin & Greg talk about different ways competitors will try to hurt your online presence, and some ideas to fight back.

Eva Ramos, CEO and Founder of Pure Aloha Adventures joins the show to share her history of how she left her thriving watersport business in Hawaii, and got a fresh start in Gulf Shores, Alabama. Eva talks about how she leveraged her brand in Hawaii to create passive income as a reseller, and what tools she used to build her business organically.