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Marketing Shows

Summer 2024 Tourism Trends: Navigating Soaring Customer Acquisition Costs ft. Steve Edwards - Episode #157
Aug. 14, 2024

Summer 2024 Tourism Trends: Navigating Soaring Customer Acquisition C…

In this episode, the guys welcome back Steve Edwards of AAMP Agency to discuss the challenges faced by the watersport industry during the Summer 2024 season, focusing on the significant rise in customer acquisition costs and ...

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Arival Conference 2024 Preview ft. Bruce Rosard - Episode #156
July 31, 2024

Arival Conference 2024 Preview ft. Bruce Rosard - Episode #156

The guys catch up with Bruce Rosard to discuss what's new with Arival in 2024, and what attendees can expect at San Diego this year. The Arival conference will take place September 30th-October 3rd. AWG listeners save 15% on ...

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Building A Watersports Empire - Marcel Geluk's Journey at Fury Water Adventures - Episode #154
July 17, 2024

Building A Watersports Empire - Marcel Geluk's Journey at Fury Water …

In this episode, the guys chat with Marcel Geluk, the President behind Fury Water Adventures. Marcel shares his inspiring journey, from the early challenges and triumphs to the innovative strategies that fueled Fury's growth....

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Charting Success: Insights from a Freedom Boat Club Owner Featuring Andy Sutter - Episode #153
July 3, 2024

Charting Success: Insights from a Freedom Boat Club Owner Featuring A…

Greg and Kevin dive into the world of boat clubs with Andy Sutter, owner of a Freedom Boat Club franchise. Andy, a Navy veteran with a deep passion for the water, shares his journey from military service to running a multi-lo...

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Scaling Success: Watersport Entrepreneurs Kai Kaapro and Justin Buzzi On Building Their Podcast Launch - Episode #152
June 19, 2024

Scaling Success: Watersport Entrepreneurs Kai Kaapro and Justin Buzzi…

Greg & Kevin chat with Kai Kaapro (Tourscale) and Justin Buzzi (Get Up And Go Kayaking) as they embark on launching their new podcast focused on franchising and scaling. [SPONSORS] - This show is sponsored by ConversionAssist...

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How Will AI Impact The Future of Watersports? - Episode #151
June 6, 2024

How Will AI Impact The Future of Watersports? - Episode #151

Greg and Kevin discuss about various topics including what they might have done differently during startup, and how they believe AI will impact the watersports industry and business in general. [SPONSORS] - This show is spons...

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High Tides and Higher Rides: How Justin Beard Acquired & Built A Thriving Parasailing Business - Episode #150
May 29, 2024

High Tides and Higher Rides: How Justin Beard Acquired & Built A Thri…

The guys talk with Justin Beard, owner of Paradise Parasail out of Missouri. Justin shares his journey of working as a mate to owning a thriving parasailing business. [SPONSORS] - This show is sponsored by ConversionAssist , ...

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Are New Watersport Operators Qualified? - Episode #149
May 22, 2024

Are New Watersport Operators Qualified? - Episode #149

The guys talks about a common problem in the industry: an influx of new operators who lack the necessary experience and skills to run their businesses effectively. [SPONSORS] - This show is sponsored by Conversion Assist , Ta...

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Building A Zero-Marketing Watersports Business Featuring John Stephens - Episode #148
May 15, 2024

Building A Zero-Marketing Watersports Business Featuring John Stephen…

The guys talk with John Stephens of Luthers Pontoon who built a thriving boat rental business with a nearly zero marketing budget. Learn what strategies John used (or didn't use) to grow his business for nearly 20 years! [SPO...

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Brand Bait & Switch: How Companies Use Your Name to Deceive - Episode #143
March 20, 2024

Brand Bait & Switch: How Companies Use Your Name to Deceive - Episode…

Kevin and Greg explore the different ways your competitors use different marketing tactics to deceive your customers and take your bookings. [SPONSORS] - This show is sponsored by AAMP Agency , Take My Boat Test , and WaveRez...

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TripAdvisor Vs Google Reviews - What You Need To Know - Episode #127
Sept. 13, 2023

TripAdvisor Vs Google Reviews - What You Need To Know - Episode #127

In this episode, Greg and Kevin plunge into the epic battle of online reviews – TripAdvisor vs. Google Reviews. The guys share their candid insights on the crucial platforms that can make or break your business, along with va...

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Where Have All The Millennials Gone? - Episode #122
July 26, 2023

Where Have All The Millennials Gone? - Episode #122

Join us in this eye-opening episode where we dive deep into the intriguing phenomenon of declining watersport spending among young millennials in 2023. As water enthusiasts ourselves, we've noticed a significant shift in the ...

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Untangling Direct Marketing: Separating True Connections from Indirect Influences - Episode #118
June 21, 2023

Untangling Direct Marketing: Separating True Connections from Indirec…

In this episode, Kevin and Greg dive headfirst into the intriguing world of direct marketing. Join them as they embark on a journey to unravel the complexities surrounding marketing sources and their classification as direct ...

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Why Are Most Of Us Much Slower This Year? - Episode #115
May 17, 2023

Why Are Most Of Us Much Slower This Year? - Episode #115

In this insightful episode, we sit down with Steve Edwards, a seasoned expert in the travel industry and the Founder of AAMP Agency, to delve into the intriguing topic of why bookings in 2023 have been experiencing a slower p...

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How AI Could Change The Landscape Of Tour Resellers - Episode #114
May 10, 2023

How AI Could Change The Landscape Of Tour Resellers - Episode #114

In this episode, the guys explore how artificial intelligence (AI) programs are set to change the landscape of online ticket reselling. With the rise of AI-powered chatbots and other tools, the process of buying and selling t...

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Using Digital Images For Marketing with Fotaflo Founder & CEO Ryan O'Grady - Episode #106
March 8, 2023

Using Digital Images For Marketing with Fotaflo Founder & CEO Ryan O'…

In this episode, we have special guest Ryan O'Grady, CEO of Fotaflo , a company that specializes in providing online tools to sell (or market) your customer tour photos. In this episode, we will be discussing the importance o...

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Let's Talk About P2P Boat Rental Websites - Episode #104
Feb. 15, 2023

Let's Talk About P2P Boat Rental Websites - Episode #104

Have you thought about or currently offer your boat on a P2P boat rental website? The AWG guys break down what you need to know about these platforms, and why they can be both good and bad for the industry. Do you currently o...

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Google Analytics Is Changing - What You Need To Know - Episode #99
Jan. 16, 2023

Google Analytics Is Changing - What You Need To Know - Episode #99

Google Analytics is changing this year, and AWG wants you to be ready. Steve Edwards from AAMP Agency, and Alex Benko from TripShock join the show to discuss the upcoming changes. [SPONSORS] - This show is sponsored by AAMP A...

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Boost Your Productivity w/ ChatGPT - Episode #97
Jan. 4, 2023

Boost Your Productivity w/ ChatGPT - Episode #97

Greg & Kevin discuss ChatGPT which is taking the internet by storm. This AI chatbot has the ability to boost our productivity by helping you write content for review responses, tour descriptions, and social media posts. Try i...

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All Things Sales & Marketing With Tourpreneur's Mitch Bach & Chris Torres - Episode #93
Nov. 9, 2022

All Things Sales & Marketing With Tourpreneur's Mitch Bach & Chris To…

Greg and Kevin chat Tourpreneur's Mitch Bach and Chris Torres about all things sales and marketing. [HURRICANE IAN DONATIONS] TripShock is a proud member of the watersports community, and we are deeply saddened by reports fro...

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How Much Is Kindness & Cleanliness Really Worth? - Episode #88
Sept. 7, 2022

How Much Is Kindness & Cleanliness Really Worth? - Episode #88

Kevin & Greg share their thoughts on why cleanliness and kindness go a long way with increasing revenue and retention. [SPONSORS] Von Mack Agency . Check out their digital marketing services at https://vonmackagency.com . Rec...

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SEO, Blogging, Google My Business, & More w/ Brant Scheifler - Episode #84
Aug. 10, 2022

SEO, Blogging, Google My Business, & More w/ Brant Scheifler - Episod…

Sharpen your SEO skills as the AWG guys welcome CEO Brant Scheifler of Automatic Outreach. Brant shares his knowledge on various topics such as Blogging, Google My Business, and the current state of SEO. [SPONSORS] Von Mack A...

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What To Look For When Moving Locations PLUS Market Update - Episode #74
April 8, 2022

What To Look For When Moving Locations PLUS Market Update - Episode #…

Kevin & Greg discuss what to look out for when changing locations. Also, get an update on what the guys are seeing so far as the Spring season gets underway. [SPONSOR] - This show is sponsored by the Von Mack Agency. Check ou...

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Street Vendors, Commissions, & Growth - Interview with Brian Cain of Crawl New Orleans - Episode #73
March 30, 2022

Street Vendors, Commissions, & Growth - Interview with Brian Cain of …

Kevin & Greg talk with Brian Cain of Crawl New Orleans. Crawl New Orleans is a walking tour and pub crawl experience operating in multiple cities. Brian talks about his journey as an entrepreneur, and his experiences with str...

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