Scaling Smarter, Not Bigger: Hidden Profits Inside Your Existing Operation Ft. Zeb Smith - Episode #201
In this episode, the guys dive deep into what it really takes to transform a watersport business from “getting by” to intentionally profitable. Kevin and Greg sit down with Zeb Smith from Zebulon LLC to unpack the powerful results of disciplined spend management, strategic pricing, and participation in peer groups like the Eddie. They share real numbers, lessons they learned through their careers, and the mindset shifts required to stop guessing and start leading with data. From uncovering six figures in unnecessary expenses to building smarter pricing models based on demand, this conversation shows operators how to create profit without adding more boats, staff, or stress while reigniting passion for the business along the way.
[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.
Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/
Owner
In all he does, Zeb Smith, CPA, helps outfitters work smart, have fun, and make money.
Together with his team of MBAs and CPAs, Zeb elevates outdoor adventure businesses with management consulting, financial planning & analysis, and leadership coaching.
A little more about today's guest:
- Zeb was the recipient of America Outdoors’ 2024 “Innovator Award" and has been a finalist for the AICPA "Innovative Practitioner" award for two consecutive years
- His company's one-of-a-kind Eddy peer group is truly raising the bar for growth-minded outfitters, by delivering an MBA-caliber curriculum designed specifically for seasonal businesses and providing accountability year-round
- Zeb is a recognized speaker nationwide, and his sought-after sessions blend deep financial and business knowledge with both humor and an innate understanding of the outdoor adventure industry. He's thrilled to be speaking at The Port for the first time in 2025!
