The Four Ps of Outdoor Tourism: Passion, Permits, People and Profit Ft. Zeb Smith - Episode #193
In this episode, the guys sit down with Zeb Smith of Zebulon Consulting to unpack the financial and operational challenges unique to watersport and outdoor operators. Zeb shares his journey from CPA to niche consultant, explaining how he helps outfitters move beyond gut instincts and passion to build data driven, profitable businesses. The conversation dives into the “Four Ps” of the industry: Passion, Permitting, People, and Profit. This highlights common pitfalls like seasonal workforce struggles and underpriced services. Packed with practical insights and innovative solutions, this episode offers actionable strategies to help operators work smarter, retain talent, and increase profitability.
[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.
Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/
Zeb Smith
Owner
In all he does, Zeb Smith, CPA, helps outfitters work smart, have fun, and make money.
Together with his team of MBAs and CPAs, Zeb elevates outdoor adventure businesses with management consulting, financial planning & analysis, and leadership coaching.
A little more about today's guest:
- Zeb was the recipient of America Outdoors’ 2024 “Innovator Award" and has been a finalist for the AICPA "Innovative Practitioner" award for two consecutive years
- His company's one-of-a-kind Eddy peer group is truly raising the bar for growth-minded outfitters, by delivering an MBA-caliber curriculum designed specifically for seasonal businesses and providing accountability year-round
- Zeb is a recognized speaker nationwide, and his sought-after sessions blend deep financial and business knowledge with both humor and an innate understanding of the outdoor adventure industry. He's thrilled to be speaking at The Port for the first time in 2025!
