The Four Ps of Outdoor Tourism: Passion, Permits, People and Profit Ft. Zeb Smith - Episode #193
In this episode, the guys sit down with Zeb Smith of Zebulon Consulting to unpack the financial and operational challenges unique to watersport and outdoor operators. Zeb shares his journey from CPA to niche consultant, explaining how he helps outfitters move beyond gut instincts and passion to build data driven, profitable businesses. The conversation dives into the “Four Ps” of the industry: Passion, Permitting, People, and Profit. This highlights common pitfalls like seasonal workforce struggles and underpriced services. Packed with practical insights and innovative solutions, this episode offers actionable strategies to help operators work smarter, retain talent, and increase profitability.
[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.
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