AI on the Dock: Smarter Marketing & Reservations for Watersports Operators Ft. Evan Tipton and Ivy Duncan - Episode #205
In this episode, the guys dive into how AI is quickly becoming a practical tool not a scary buzzword for water sports and tour operators looking to grow without burning out. Featuring Evan Tipton and Ivy Duncan from Thomas and Yonder, the conversation breaks down how A powered chatbots, voice assistants, and marketing automation can handle everyday customer questions, follow up with leads, and improve bookings while still keeping a human touch where it matters most. The guests share real world examples from operators using AI today, lessons learned from surviving COVID era disruptions, and why staying consistent with marketing especially during uncertain times pays off.
[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.
Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Instagram: https://www.instagram.com/awg_podcast/
CEO
We have two brands under one roof: TOMIS is the marketing agency helping tourism businesses grow, and Yonder is the AI platform that helps them scale. Strategy on one side, software on the other.
The TOMIS agency only works for tour operators and turns digital marketing into actual direct bookings and revenue.
Yonder is an AI Customer Engagement Platform. It handles the conversations tourism businesses have with guests -- whether that's AI Voice picking up calls at 2 AM, ChatBots answering questions on the website, responding to reviews, or reputation management across platforms. It qualifies leads, answers questions, helps close deals -- 24/7, without adding staff.
The connection? Everything learned building growth systems at TOMIS gets baked into Yonder. And everything Yonder automates makes TOMIS clients more efficient. Two sides of the same problem: helping tourism companies grow smarter and faster.
Agency Director
Built from 10+ years of managing and growing tour operator businesses, TOMIS is here to make sense of your marketing and sales data and generate you more bookings with data-driven marketing strategies. Plain and simple.
Ivy oversees the TOMIS agency that focuses on growing tour operator businesses by increasing direct bookings via managed digital marketing services. She’s been with the company going on 9 years. Outside the office you’ll find Ivy on the river in the summer, ski instructing in the winter, and enjoying the Big Sky country.
