In this episode, the Greg and Kevin chat with Jamie Storrs, the director of marketing for Chenmark, a company that invests in and advises small businesses. With years of experience in crisis management and marketing, Jamie shares his insights on how to develop a crisis plan that will help your watersport business navigate unexpected challenges.
Jamie walks us through the steps of creating a crisis plan, from identifying potential risks to developing response procedures and communication strategies. He emphasizes the importance of being proactive in crisis planning and taking a comprehensive approach to risk management. By doing so, he says, businesses can not only minimize the impact of a crisis, but also build trust and loyalty with their customers and stakeholders.
Drawing on his experience working at large ski resorts, Jamie also shares practical tips for communicating with customers and employees during a crisis. He discusses the role of social media and other digital channels in crisis communication, and explains how to develop messaging that is both transparent and reassuring.
Throughout the episode, Jamie stresses the importance of collaboration and regular training in crisis planning. He encourages business owners to work with their teams to develop a plan that is tailored to their specific needs and to practice and update that plan on a regular basis.
Whether you're a watersport business owner or a marketing professional, this episode is a must-listen for anyone interested in crisis planning and management. Tune in to hear Jamie's expert advice and learn how to build a plan that will help your business weather any storm!
Do you currently have a crisis plan for your business? Join our Facebook group to join the conversation.
[SPONSORS] - This show is sponsored by Von Mack Agency and TourScale.
Facebook Page: https://www.facebook.com/awgpodcast
Facebook Group: https://www.facebook.com/groups/1155418904790489
Marketer at Chenmark
From watersports and back again, Jamie's first job out of school was guiding whitewater rafting and backcountry snowmobiling out in Wyoming. In and out of the tourism, skiing, and outdoor sports industries since then, he landed at Chenmark in 2020 to head up marketing efforts across its growing family of companies, including boat tour operations in Boothbay Harbor, Maine and Destin, Florida.