AI, Arival and The Future of Tours & Activities ft. Bruce Rosard - Episode #190
In this episode, the guys sit down with Bruce Rosard from Arival to talk about how the tours, activities, and experiences industry is evolving and what it means for water sport operators in 2025 and beyond. Bruce shares his journey from ski tour operator to Co-Founder of Arival and explains how Arival is helping operators stay ahead with research driven information, powerful networking opportunities, and a brand new AI forum designed to tackle the biggest tech shifts impacting marketing and bookings. From the decline of traditional SEO to the rise of AI driven search and social commerce, this episode breaks down what operators need to know to stay competitive.
15% Off Arival Promo Code For AWG Listeners: ARAW15DC
[SPONSORS] - This show is sponsored by Take My Boat Test and WaveRez.
Show Links:
Website: https://www.watersportpodcast.com
Facebook Page: https://www.facebook.com/awgpodcast
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Bruce Rosard
Co-founder & COO, Arival
After majoring in marketing and minoring in skiing, Bruce started his career in the travel industry when he founded Moguls Mountain Travel, a leading ski tour operator in the 80’s, 90’s and early 00’s. Combining his passion for skiing and the mountains with his entrepreneurial spirit, Moguls was a dream job. In 1994, Bruce “discovered” the Internet and digital marketing for travel became his next big thing.
After selling Moguls, Bruce joined Phocuswright as head of sales and marketing. It was there that he met Douglas and started collaborating together on a variety of projects, including the seminal study for the tours and activities industry, Douglas created the project, did the research and analysis and Bruce found the partners ready to step up and fund it. The rest is history, culminating in the creation of Arival. Bruce is also an active start-up advisor.
