Aug. 13, 2025
In this episode, the guys chat with Morgan Frayser, Co Owner of Slick Rock Off Road Rental. He shares what it’s like running a family owned off road rental business in one of the most challenging tourism environments in the country. From navigating a crushing 32% local tax burden to dealing with activist groups pushing for restrictions, Morgan reveals how politics, regulation, and environmental pressures shape adventure tourism. He also shares stories of rescue missions and the steep insurance h...